Virgil Abloh Moves To Louis Vuitton

Virgil Abloh, founder and creator of OFF-WHITE c/o, has been announced to replace Kim Jones as Louis Vuitton‘s men’s artistic director.

The news broke as Abloh posted a Louis Vuitton trunk on his Instagram, followed by an official statement from the LVMH house.

Virgil Abloh


The move will undoubtedly shake up the fashion industry, as Abloh has no formal fashion education, studying architecture and civil engineering at university, and will be the fashion houses first African-American artistic director.

Abloh’s fashion skills were taught to him by his Ghana-born mother, and by shopping brands such as Louis Vuitton.

Abloh has changed the fashion industry through OFF-WHITE, mixing high-end with streetwear, tailoring and collaborating with brands including – but not limited to – Jimmy Choo, Chrome Hearts, Nike, IKEA, Rimowa and Dr. Martens.

What does this mean for the future of Louis Vuitton? In a phone interview with The New York Times, Abloh said: “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams.

“And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start.”

Is Abloh the man to take LV to a more relevant, younger generation as previous Louis Vuitton collaborations have seen? We predict Abloh’s relaxed take on tailoring and appreciation and use of the renascence period could be reflected in his work for Louis Vuitton, as will his vast understanding of a younger, more fashion conscious generation.

His collection will be streamed live in June, so only time will tell.

Eric Brain

Eric Brain is a menswear journalist from London. He currently studies at Kingston University and has previously worked for Esquire Magazine, Hearst LIVE, JUNGLE Magazine, Sabotage Times and more. To contact Eric, email him at

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